There is no single winner, but for most local businesses referrals and local search deliver the best ROI, paid ads buy speed, and email lifts repeat business. Here is the ranking and a framework to pick yours.
You don’t need expensive software to know which channels bring you customers. Ask one question at intake, tag the channels you pay for, and keep it all in one simple place.
You can only spend from profit, not the sale price. Here is how to set the most you can afford to pay to land a new customer, using margin, lifetime value, and payback.
A plain-English guide to the LTV:CAC ratio: how to calculate it, what a healthy number looks like, what too low and too high mean, and why payback period matters.
A plain-English guide to calculating customer lifetime value, with a simple formula, worked examples, revenue versus profit LTV, and why retention moves the number most.
A plain-English guide to calculating your customer acquisition cost, with a simple formula, worked examples, and the costs most small business owners leave out.
Acquisition cost, lifetime value, and payback period are the three numbers behind every marketing decision. What each one means in plain English, why the standard benchmarks mislead a local business, and which of the three to fix first.
The best first time offer removes the risk of trying you without cutting your price. What each kind of offer really costs you, how to structure one so it does not attract bargain hunters, and the single number that tells you whether it worked.
Your monthly ad budget is the number that decides whether to run ads yourself or hire someone. Here is the real cost of each option, what freelancers and agencies charge, and how to hire without losing your ad account.
The three step calculation that tells you what a paid customer is worth, your break even number, and whether your business is ready to advertise.
